Red Cup Agency Founder, Lee Schneider: If you are getting yourself involved in all of the little things, you don’t have time to think about the big things.
So if you’re thinking about tips for growth and even fast growth in hiring employees, the first thing you have to think about it is what are you not good at? And you need to hire the people who can do the things that you’re not good at. In other words there’s a compliment going on there.
The tendency for some is to hire their friends and that can be tough. You know, it’s hard to be in business with someone. You have to make hard decisions. If you have to fire your friend, that’s going to be tough. But believe me, it’s been done.
So finding this kind of kaleidoscope (if you will) or this kind of rainbow of different kinds of people to fill different kind of roles, that’s really important.
I think in a funny way what a lot of people forget is some kind of personal assistant. It sounds boring, but it’s actually really useful. I have people who work for me and I have an AI [Artificial Intelligence] working for me and an AI made this appointment. So the reason for that is, if you are getting yourself involved in all of the little things, you don’t have time to think about the big things.
There is some business management advice that says picture a jar and picture all the little things you have to put in the jar (all the sand). Now take all that out! Put in the really big rocks, the really important things you need to do and then you’ll find that the sand will seep in and fill in the other spaces. It’s kind of one of those business analogies but it’s so true. Because if I spend time on all the little, little, little things, I never get to the big things. I never get to the client-facing things. I never get to finish the big project. I don’t finish things on time. That’s all bad (you know) because at the end of the day you have to make someone happy, be it a client or someone on your team or something like that.
So to sum that up I would say, get someone to do the little things for you (if you can). And find people to do the things that you’re not good at so can compliment each other.
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About Lee Schneider:
Lee Schneider is the founder and Communications Director of Red Cup Agency in Santa Monica, CA. Red Cup has reimagined communications for startup and enterprise businesses, building online networks, managing content, developing media, and creating PR campaigns. He has taught media and crowdfunding for the USC School of Architecture, where he is a member of the faculty, and has taught business marketing at General Assembly in Los Angeles. He was the founder of Digital Fundraising School, an online crowdfunding academy. He has more than 20 years experience in film and documentary production, working as a writer for Good Morning America and Disney, producer for Dateline NBC, and the History Channel, and executive producer for TLC, Discovery Health, Bravo, Food Network and Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA
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