Lee Schneider: But you don’t see that someone really had to grind away at either coding or an idea, a concept and really bring that into fruition.
People often see the romance of the entrepreneurial spirit, it looks great. And it is great but there’s a lot of work involved and we’re in a co-working space now [Editor’s note: at the shooting of this interview]. I’ve been working in co-working spaces for almost four years now. There’s a lot of people sleeping on the couches here like 4:00 in the afternoon or if you come in at 8:00 at night, it’s not that go-go-go attitude. There’s also the flipside of that which is burnout attitude.
So to answer the question ‘Why the Romance?’ Why is [entrepreneurship/startup culture] in or interesting to people? Of course it looks like a fast way to get rich or a fast way to get really well-known and for some it is. But there are a lot of one-hit wonders. There are a lot of things that don’t sustain and for every startup that succeeds there are easily a dozen more or two dozen more that fail and so the real issue there is….(See the video on Youtube here).
About Lee Schneider:
Lee Schneider is the founder and Communications Director of Red Cup Agency in Santa Monica, CA. Red Cup has reimagined communications for startup and enterprise businesses, building online networks, managing content, developing media, and creating PR campaigns. He has taught media and crowdfunding for the USC School of Architecture, where he is a member of the faculty, and has taught business marketing at General Assembly in Los Angeles. He was the founder of Digital Fundraising School, an online crowdfunding academy. He has more than 20 years experience in film and documentary production, working as a writer for Good Morning America and Disney, producer for Dateline NBC, and the History Channel, and executive producer for TLC, Discovery Health, Bravo, Food Network and Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA
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